PR Materials

AEGEE’s Visual Identity 

The aim of Visual Identity (hereinafter VI) is to create a consistent and recognisable image of AEGEE. It helps AEGEE antennae to communicate internally and externally with coherent visuals. All the visuals designed and distributed in and outside of AEGEE must follow the VI and be based on the regulations stated in the Visual Identity Manual 2.0 (hereinafter VIM). This is our bible for PR and this will also be your friend from now on. 

AEGEE's VIM Cover

AEGEE’s Visual Identity Manual 2.0 – Click to read. NOTE: interactive features not available on online view

If you’re having doubts, check the Frequently Asked Questions (link available soon) regarding VI. If your question is still unanswered, please contact PRC via prc@aegee.org.

On this page you can find all the editable and working files for all the design elements and many other templates which will help you fasten and simplify the design process. The list of templates and materials available in this page will increase with time, but if you have some VI materials that you would like to share with the Network, please don’t hesitate to send them to us.

Ready? Here we go!

LOGO

The logo of AEGEE represents a key, the Key to Europe that this association represents for its members. If you want to get your local’s logo in vector or raster format, please check the AEGEE Logo Generator. We acknowledge that the generator is sometimes down, so if you’re facing problems, please contact PRC and we will create the files for you.

AEGEE logo, “Key to Europe” – Click to access the logo generator

Check out the history, guidelines regarding custom area, name and tagline and how to work with the logo in the VIM, pages 5 to 9.

Customised area of the logo

Each local can add a unique element to a specific area of the logo that would allow further recognition of the branch. Please check the VIM, pages 5 and 6, for further information.

AEGEE logo customisable area is marked in blue

Once you have your designed element, please send it to PRC for approval via this link.

Keep in mind that you can only use the customised logo once PRC has APPROVED it. Any customised area not approved by PRC is not allowed and even logos approved before June 2016, when VIM2 entered in force, will be re-checked. Contacts will be contacted by PRC if their logo needs to be modified. 

Find put how to create the perfect customisable area in pages 5 and 6 of the VIM.

 

DESIGN ELEMENTS

Dynamic squares

To underline the structure of the association as a Network of individuals and groups that are in a constant change, this element should be used as an application for backgrounds. They can be used in any colour of the VI palette but always ensuring its contrast is low enough to allow the readability of the foreground.

The dynamic squares are mainly intended for background usage

Download the dynamic squares in their different versions (ready for use or editable ones) via this link.

Map of Europe

It represents our geographical origin. It can be used as a single coloured map or as an outlined one, filled with a pattern or even pictures, but always without borders. AEGEE strives for a borderless Europe, so this should be also shown on our designs. It can be used in any colour of the VI palette.

Map should not include any borders

Download the map in blue, white or vector in here.

Zigzag

To diversify the designs, the zigzag pattern can be used in many ways: as a background (always ensuring its contrast is low enough to allow the readability of the foreground), a separator, to underline or as a decorative element depending on the amount of lines you use. It can be used in any colour of the VI palette.

Zigzag can be used as background or as a horizontal element

Download the pattern in ready-to-use file or vector ones via this link.

Colour line

The AEGEE colours can be used as a design element, no matter the carrier (lines, dots, symbols or any element), as long as the order of the colours is not changed. The order of the colours must be, from left to right and from top to bottom: red, green, purple, yellow, blue, and can be repeated if necessary.

AEGEE's VIM 2.0 Colour line

These are some examples, but you can create colour lines with your own elements

Download the colour lines in ready-to-use files or vector ones by clicking on this link. Find some #protips at VIM’s page 10.

Icons

In order to represent the means that AEGEE carries out, the set of icons can be used:

 

AEGEE VIM 2.0 Icons

Icons can be used individually or as a set

  • Intercultural exchange: suitacase,
  • Personal development & non-formal education: person reading,
  • Thematic projects: lightbulb,
  • Advocacy and policy: megaphone,
  • Forum for dicusssion: parliament,
  • The A-symbol: can be used as an icon itself.

Download the icons in ready-to-use files or vector ones in here.

The A-Symbol

AEGEE's A-symbol

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The first A of the association’s name from the logo can be used as a single element for design purposes. It is the only part of the AEGEE logo that can be used separately, though it can’t be used to substitute the logo of a local. But remember, the A-symbol is your new toy, not your new logo.

Download the A-symbol in in blue, white or vector via this link. Do’s and don’ts available at VIM’s page 10.

 

 

COLOUR PALETTE

There are five defined colours that represent AEGEE. These are called AEGEE Colours and cannot be altered. The blue is considered primary among them.

AEGEE's VIM2 Colour Palette

The use of the palette is compulsory and its colours are defined by their CMYK, RGB and HEX codes. You can find the XML palette ready to be imported to your favourite design program in the following links:

The explanation of the meaning of the AEGEE colours can be found at VIM’s page 11.

TYPOGRAPHY

AEGEE has two main typefaces to support the Visual Identity of the organisation, both to be used for different purposes.

Every time you create a material that includes text, you must use an AEGEE typeface. Find the font families in the following links:

Hierarchy:

Each font family must be used in accordance to the hierarchy described below:

  • HEADER – BEBAS NEUE or Open Sans in capital letters,
  • Subheader – Open Sans,
  • Body copy – Open Sans.
AEGEE's VIM 2.0 Font hierarchy

Remember to follow the hierarchy and use Bebas Neue exclusively for headings

Bebas Neue is, in addition, the Summer University Project official font.

COLOUR OVERLAY

When you need to place a text over a picture (for instance, to make announcements) colour overlay can be used to stylise the result.

The opacity of the colour layer (mainly blue as the main AEGEE colour) should be set at 80% and the background picture should have contrast enough to be visible but without standin out more than the text itself.

AEGEE's VIM2 Colour Overlay

The colour overlay works great for announcements or social media images

The text should be white for best visibility, though other colours are allowed as long as the readability of thetext is ensured via contrast.  Recommendations of usage can found at VIM’s page 13.

HOW TO MAKE THIS VI-PROOF?

Making any material V-proof is quite simple. You just need to apply the guidelines compiled in this document.It will make this easier for you and the result will be more professional even if you don’t know much about design.

At VIM’s page 14 you can find a 6-step-guide on how to convert “anything” into a VI-proof material, though having the VIM in mind at the very beginning of the creative process you can save time and effort. Use blue, white, any of the design elements or a combination of them, Bebas Neue and/or Open Sans… and you’ll make no mistake!

EXAMPLES AND TEMPLATES

Apart from all this recommendations, we suggest you to use our examples/templates since you can edit them in order to covert it into your own PR materials. You will find now a list of materials that are basic in your PR campaign. To edit svg examples you will need vector graphical software such as Adobe Illustrator or free Inkscape. You will also find another kind of files easier to use but less editable. Check and start using the materials of AEGEE-Europe.

Posters Template

Poster 1 Poster-2 Poster 3

Click in here to download the different files. You will find 3 different folders:

  • Poster 1 – jpg,png,pdf,svg,ai,eps,psd
  • Poster 2 – jpg,png,pdf,svg,ai,eps,psd
  • Poster 3 – jpg,png,pdf,svg,ai,eps,psd

Leaflet Template

 Leaflet-Outside Leaflet-Inside

Click in here to download the different files. You will find 2 different folders:

AEGEE-Europe banner Template

The size of the banner is 80×200 cm.

banner_Europe

Click in here to download the different files – jpg,png,pdf,svg,ai,eps,psd

Flyer Template

VIM2_Flyer

Click in here to download the different files – png,pdf,svg,ai,eps,psd

Diploma Template

certificate_light background_Bebas Nue_examplecertificate_blue background_Bebas Nue_examplecertificate_light background_Open Sans_examplecertificate_blue background_Open Sans_example

Certificate 1 – png,pdf,svg,ai,eps,psd,docx
Certificate 2 – png,pdf,svg,ai,eps,psd,docx

Certificate 3 – png,pdf,svg,ai,eps,psd,docx
Certificate 4 – png,pdf,svg,ai,eps,psd,docx

 Business Cards Template

businesscardfront1 businesscardfront2 businesscardfront3 businesscardfront4

Front 1 – png,ai,eps,svg

Front 2 – png,ai,eps,svg

Front 3 – png,ai,eps,svg

Front 4 – png,ai,eps,svg

businesscardback1 businesscardback2 businesscardback3 businesscardback4

 

Back 1 – png,ai,eps,svg

Back 2 – png,ai,eps,svg

Back 3 – png,ai,eps,svg

Back 4 – png,ai,eps,svg

AEGEE Presentation Template

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Presentation template 1 – pptx

Presentation template 2 – pptx

Booklet Template
booklet template with overlay_Bebes Nue_Page_1  booklet template_Bebes Nue_Page_1

Booklet Template 1 – docx
Booklet Template 2 – docx

A Letter with name of all Locals

hoodie design_print

Click in here to download the different files – png,ai,svg,eps

 

For now, this are the materials we have been dealing with BUT stay tuned because more awesome materials are coming!

Word Letter Head

LetterHead

ZIP file – dotx (MS Word)

AEGEE WordPress Theme version 1

screenshot

Zip file

Note: If SMThemes writes you for an allegedly copyright infringement, just write an e-mail to prc@aegee.org with the address of your website. We will give you the activation code for your website since the license belongs to AEGEE-Europe and every website needs to be activated individually. You can also request it in advance to have your back covered!

AEGEE WordPress theme version 2

Folder_A

Zip file 

MailChimp Template

MailChimp

zip file – html

Map & Structure

Network Map Structure K2E 2015 Timeline K2E 2015

Social Media Guidelines

The document of Social Media Guidelines is created with the mission to improve the way of how antennae and the Network takes care of its PR campaign. PRC has explained in this guidelines the base of having an structured way of posting in your social media channels, what you should include or how. We believe Social Media Guidelines can be really helpful to every PR member/board in your antennae and we expect this can have an impact in the PR of the Network. Don’t forget that you should apply to all this recommendations the Visual Identity Manual 2.0 . In case of any doubt, don’t hesitate to contact us by prc@aegee.org.

Click here to download the Social Media Guidelines!

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