>AEGEE’s Brand is oldfashioned, unattractive and especially inconsistent.
From this viewpoint the initiative to renew AEGEE’s Brand was started about half a year ago. And now after a weekend of hard work in Gdansk a clear evaluation of the current situation was finalised, brand values were written down, and a strategy for implementation set up. Mateusz (AEGEE Katowice) and I (Robin) were also so lucky to admire the first drafts of the new AEGEE logo by AEGEE’s design guru Bartek. We talked colours, fonts, shapes, fashion, language, the market and brand guidelines. Be ready to be greatly surprised with massive freshness, youthfulness as well as sophistication this EBM!
In the evenings there was time for socialising with AEGEE Gdansk and sightseeing. I hereby declare Gdansk as my favorite Polish city, despite the freezing cold :-)
Thank you Bartek, Mateusz, Asia and AEGEE Gdansk for a great weekend!