{"id":3654,"date":"2012-02-05T15:35:46","date_gmt":"2012-02-05T13:35:46","guid":{"rendered":"http:\/\/www.zeus.aegee.org\/magazine\/?p=3654"},"modified":"2012-08-17T22:26:14","modified_gmt":"2012-08-17T20:26:14","slug":"make-people-dream-of-your-summer-university","status":"publish","type":"post","link":"https:\/\/www.zeus.aegee.org\/magazine\/2012\/02\/05\/make-people-dream-of-your-summer-university\/","title":{"rendered":"Make people dream of your Summer University"},"content":{"rendered":"

Organising SU is not easy. It involves months of preparations, planning, excitement and fears, and above all hard work. But there is nothing more demotivating than not having enough participants. Here comes the role of PR.\u00a0 But where can this be more visible than in a statutory event? Unfortunately, this year the Agora dates are just after the deadline for apply\"Good<\/a>ing for SU, so your only chance to promote your SU is the upcoming EBM. That\u2019s why here I am sharing with you 5 ideas how you can inspire people to come to your Summer Course or Travelling Summer University\u2026.<\/p>\n

Number 1: Produce useful gadgets.<\/strong><\/p>\n

Of course it depends on the budget you have, but the more original you are, the more people would like it. The one I remember the most are the matches of a SU that were distributed in Agora Leiden in the Netherlands (where for sure nobody is smoking). That were real matches\u2019 boxes with just stick above, showing the logo, name and dates of the SU. Really low cost and original. Think about it!<\/p>\n

Number 2: Show what you are going to do<\/strong><\/p>\n

You are organising an SU with dance classes or movie making. There is no better way to raise people\u2019s interest than demonstrating this. You can make LIP DUB video in front of everybody or film it at home and show it at the plenary break. As we say in Bulgaria \u201cJust fish for the people\u201d.<\/p>\n

Number 3: Trigger chain reaction<\/strong><\/p>\n

What is Trigger chain reaction? It\u2019s just the easy way to gain attention by asking not-so-typical questions. Let me give you an example. Two years ago there was an event \u201cBalkan wedding\u201d \u2013 a Travelling Summer University by Novi Sad and Patra. So a trigger chain reaction can consist of posters stick all over saying \u201cHave you watched the movie \u201cMy Big Fat Greek Wedding<\/em>\u201d?\u201d <\/em>or \u201cDo you plan to get married soon<\/em>?\u201d and things like this. Then after people are confused what it is for, you can finally stick your poster with short catchy explanation of your event. Remarkable, eh? That\u2019s what we are aiming for.<\/p>\n

Number 4: Connect it with some world-wide known symbol<\/strong><\/p>\n

There is nothing easier than using already known symbols for helping the promotion of your SU. What do I mean? You are planning a green SU in cooperation with EnWG. Thus for sure you don\u2019t want to print leaflets. Your logo is as well very green. Why don\u2019t you use green apples? They are not so expensive, people would love to have a bite and at the same time will remember you with something sweet. If you have more time you can even carve the dates of the SU\u2026.but this can be too time-consuming.<\/p>\n

Number 5: Just steal ideas<\/strong><\/p>\n

I have to confess that here I was out of ideas. Maybe it\u2019s inspiration or just I am not the best creative director\/copywriter. But then I realise inspiration is provoked by the things we see or we are part of. So the more I was thinking, the more I was realising that there are many good ideas already used. And just few people have remembered them or have stayed in the organisation. So thus my idea number 5 is \u2013 \u201csteal\u201d something good that you have seen. Maybe not in AEGEE or not at statutory event \u2013 doesn\u2019t matter. As the genius Salvador Dali said years ago \u201cGood artists copy, great artists steal\u201d. Don\u2019t be afraid to repeat someone\u2019s idea, because it\u2019s not always possible to create the Theory of Relativity. But nobody said you can\u2019t use it.<\/p>\n

So looking forward to see how creative you would be at the EBM. There are jut few days left!<\/p>\n

Written by Liliya Buyukliyska, AEGEE-Sofia<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Organising SU is not easy. It involves months of preparations, planning, excitement and fears, and above all hard work. But there is nothing more demotivating than not having enough participants. Here comes the role of PR.\u00a0 But where can this be more visible than in a statutory event? Unfortunately, this year the Agora dates are just after the deadline for… Read more →<\/a><\/p>\n","protected":false},"author":5,"featured_media":3716,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[17],"tags":[38,1933],"_links":{"self":[{"href":"https:\/\/www.zeus.aegee.org\/magazine\/wp-json\/wp\/v2\/posts\/3654"}],"collection":[{"href":"https:\/\/www.zeus.aegee.org\/magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.zeus.aegee.org\/magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.zeus.aegee.org\/magazine\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.zeus.aegee.org\/magazine\/wp-json\/wp\/v2\/comments?post=3654"}],"version-history":[{"count":15,"href":"https:\/\/www.zeus.aegee.org\/magazine\/wp-json\/wp\/v2\/posts\/3654\/revisions"}],"predecessor-version":[{"id":10889,"href":"https:\/\/www.zeus.aegee.org\/magazine\/wp-json\/wp\/v2\/posts\/3654\/revisions\/10889"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.zeus.aegee.org\/magazine\/wp-json\/wp\/v2\/media\/3716"}],"wp:attachment":[{"href":"https:\/\/www.zeus.aegee.org\/magazine\/wp-json\/wp\/v2\/media?parent=3654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.zeus.aegee.org\/magazine\/wp-json\/wp\/v2\/categories?post=3654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.zeus.aegee.org\/magazine\/wp-json\/wp\/v2\/tags?post=3654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}